Market

BILL is shutting down Finmark on April 1, 2026. If you’re one of the thousands of founders who used it to build their financial model, you need a migration plan in the next two months. But the bigger story isn’t about one product. It’s about what’s happening to an entire category of tools that startups depend on. What Finmark was Finmark was one of the few financial modeling tools built specifically for startups and priced so early-stage companies could actually afford it. At $50/month, it gave founders a structured way to build projections, model revenue, and track burn rate without wrestling with spreadsheet formulas. ...

Over the past two years, the three tools that best served startup financial modeling have all been acquired and absorbed into larger companies. Finmark was acquired by BILL and is sunsetting in April 2026. Causal was acquired by Lucanet in October 2024. Pry was acquired by Brex for $90M. Each of these products was built specifically for startups. None of them exist independently anymore. This isn’t a coincidence. It’s a pattern worth understanding, because it left a real gap that affects real founders. ...